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Financial health app brings community bank 400 account leads in 30 days

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A beta version of financial wellness platform Personified was supposed to roll out to 300 employees of First United Bank in Durant, Oklahoma, this past summer.

Instead, the service accidentally became available to the entire First United customer base.

"Our chief technology officer woke up one day and we were getting six thousand times the pings to our platform we were expecting to see," said Parker Graham, founder and CEO of Finotta, a provider of embedded fintech for digital banking that co-created the product with First United.

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