In the first 24 hours of Personified's launch to First United customers, 120 users went through the entire flow and clicked through to the account-opening page, intending to open a savings account. That number rose to 400 after 30 days.

Bankers are under tremendous pressure to find ways to attract and keep deposits on their balance sheet. One way for them to do so is by strengthening existing digital banking platforms to shift away from personal financial management tools, or PFMs, to personalized financial guidance, or PFG.

The financial technology industry has seen a large rise in innovation in recent years, and fintech startup companies are continually pushing the boundaries of what is possible in the space. We’ve curated a list of the top fintech startups in 2023 that startup-lovers, investors, and aspiring entrepreneurs should follow.

At Fintech Meetup 2023 in Las Vegas, the FF News team caught up with Parker Graham, the Founder & CEO of Finotta. Finotta embeds their products and features into its client’s digital banking channel to create personalized experiences for end-users.

For many people, managing their finances and staying financially literate is not just a challenge – it feels harder than ever. Many consumers don’t know what steps to take to get ahead. And with traditional digital banking channels lacking that personalized experience, they aren’t getting the advice they need. Banks and credit unions must prioritize financial education for their customers because they can’t afford to be left behind.

Financial wellness is a hot topic right now -- and understandably so. As inflation soars and interest rates climb, consumers increasingly worry about their finances and the economy. They're even dipping into their own savings to cover basic living expenses, which they know they shouldn't.

In this uncertain economy, financial literacy is an essential skill. To help their members win their finance battles and to stay competitive, credit unions must understand what’s important to them — personalized financial guidance.

It’s no secret that members want personalized, interactive experiences across all areas of their lives, including financial services. Fill member experience gaps by taking a cue from fitness apps when designing mobile financial wellness tools.

Many people bank online these days, but most banking apps and websites are pretty generic. Personalized solutions and services are mostly absent. Parker Graham talks about his startup Finotta, which can help banks turn their mobile apps into true “digital branches” that can meet customers’ individualized needs. 

In the headliner episode of Season 2, Founder & CEO of Finotta Parker Graham talks about launching his fintech startup after playing in the NFL, the importance of a founder's pain tolerance threshold, and

how values shape Finotta's

company culture.

First United Bank has successfully launched Finotta's Personified platform to its digital banking customers. Within the first 30 days, Personified digitally increased savings account openings 20X compared to an average physical banking branch.

Finotta helps banks differentiate their mobile banking apps with a personalized financial guidance platform, Personified, that focuses on guiding customers through their individual financial journey, regardless of where they are or where they’ve been. 

Banks need to understand the current concerns and ensure they are providing the appropriate tools and resources that matter to their customers the most. With personalized financial guidance, financial institutions can impact young adults’ financial health and well-being.

Episode 317 features hosts Davis McEntire, Victoria Dickerson, and Jeff Amerine with Parker Graham, founder and CEO of Finotta, a platform that helps financial institutions personalize their mobile banking. Throughout the episode, they discuss the past, present, and future of Finotta and the intricacies behind funding a startup.

In Episode 35 of The Product Design Podcast, Seth Coelen interviews Kelsey Houghton, Chief Product Officer at Finotta, about digital ethics in product design. Kelsey offers her perspective on many topics, including the difference between product and project management, digital ethics in FinTech and the importance of diverse thought in product design.

Member engagement has never been more critical, especially as we head into an uncertain economy. Both lending and consumer spending is slowing, and credit unions may soon find themselves in a post-apocalyptic Thunderdome, battling against big banks and digital disrupters to keep and attract members. (Welcome to the Thunderdome.)

Amber Buker speaks with Parker Graham, CEO of Finotta, a fintech helping banks personalize their mobile experiences with financial journeys that take the friction out of cross-selling. 

‘How a startup becomes a superstar’: Finotta launches real-time podcast as KU freshman gets inside the mind of its founder

An exclusive Tech Tribune Q&A with Parker Graham (founder and CEO) of Finotta

2022 Best Tech Startups in Overland Park

Fastest growing mobile banking personalization platform Finotta collects seed round

How Finotta emerged from 2020’s perils with a leap of faith, $3M investment banked

Finotta's $3M seed round will 'turbo charge' sales process

Listen in as Parker Graham tells podcast host Ryan Gabriel his best stories and top entrepreneurship advice

Pipeline fellow helps smaller banks compete with bigger players

Destiny launches full-brand pivot to ‘Finotta’, expanding from debt solution to banking API platform

Oklahoma bank with $12.5B in assets goes from client to investor in OP fintech