Our latest articles, features, and podcast appearances
Bankers are under tremendous pressure to find ways to attract and keep deposits on their balance sheet. One way for them to do so is by strengthening existing digital banking platforms to shift away from personal financial management tools, or PFMs, to personalized financial guidance, or PFG.
The financial technology industry has seen a large rise in innovation in recent years, and fintech startup companies are continually pushing the boundaries of what is possible in the space. We’ve curated a list of the top fintech startups in 2023 that startup-lovers, investors, and aspiring entrepreneurs should follow.
Fintech Finance News
At Fintech Meetup 2023 in Las Vegas, the FF News team caught up with Parker Graham, the Founder & CEO of Finotta. Finotta embeds their products and features into its client’s digital banking channel to create personalized experiences for end-users.
For many people, managing their finances and staying financially literate is not just a challenge – it feels harder than ever. Many consumers don’t know what steps to take to get ahead. And with traditional digital banking channels lacking that personalized experience, they aren’t getting the advice they need. Banks and credit unions must prioritize financial education for their customers because they can’t afford to be left behind.
Bank Business News
Financial wellness is a hot topic right now -- and understandably so. As inflation soars and interest rates climb, consumers increasingly worry about their finances and the economy. They're even dipping into their own savings to cover basic living expenses, which they know they shouldn't.
Many people bank online these days, but most banking apps and websites are pretty generic. Personalized solutions and services are mostly absent. Parker Graham talks about his startup Finotta, which can help banks turn their mobile apps into true “digital branches” that can meet customers’ individualized needs.
Episode 317 features hosts Davis McEntire, Victoria Dickerson, and Jeff Amerine with Parker Graham, founder and CEO of Finotta, a platform that helps financial institutions personalize their mobile banking. Throughout the episode, they discuss the past, present, and future of Finotta and the intricacies behind funding a startup.
The Product Design Podcast
In Episode 35 of The Product Design Podcast, Seth Coelen interviews Kelsey Houghton, Chief Product Officer at Finotta, about digital ethics in product design. Kelsey offers her perspective on many topics, including the difference between product and project management, digital ethics in FinTech and the importance of diverse thought in product design.
Credit Union Times
Member engagement has never been more critical, especially as we head into an uncertain economy. Both lending and consumer spending is slowing, and credit unions may soon find themselves in a post-apocalyptic Thunderdome, battling against big banks and digital disrupters to keep and attract members. (Welcome to the Thunderdome.)