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Our latest articles, features, and podcast appearances

NEW

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American Banker

In the first 24 hours of Personified's launch to First United customers, 120 users went through the entire flow and clicked through to the account-opening page, intending to open a savings account. That number rose to 400 after 30 days.

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Startup Savant

In the headliner episode of Season 2, Founder & CEO of Finotta Parker Graham talks about launching his fintech startup after playing in the NFL, the importance of a founder's pain tolerance threshold, and

how values shape Finotta's

company culture.

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Fintech Futures

First United Bank has successfully launched Finotta's Personified platform to its digital banking customers. Within the first 30 days, Personified digitally increased savings account openings 20X compared to an average physical banking branch.

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Bank Beat

Finotta helps banks differentiate their mobile banking apps with a personalized financial guidance platform, Personified, that focuses on guiding customers through their individual financial journey, regardless of where they are or where they’ve been. 

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Bank Business News

Banks need to understand the current concerns and ensure they are providing the appropriate tools and resources that matter to their customers the most. With personalized financial guidance, financial institutions can impact young adults’ financial health and well-being.

Pop quiz, hot shot! Do you know your Gen Z & Millennial Customers' Top 5 Financial Concern
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Startup Junkies
Podcast

Episode 317 features hosts Davis McEntire, Victoria Dickerson, and Jeff Amerine with Parker Graham, founder and CEO of Finotta, a platform that helps financial institutions personalize their mobile banking. Throughout the episode, they discuss the past, present, and future of Finotta and the intricacies behind funding a startup.

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The Product Design Podcast

In Episode 35 of The Product Design Podcast, Seth Coelen interviews Kelsey Houghton, Chief Product Officer at Finotta, about digital ethics in product design. Kelsey offers her perspective on many topics, including the difference between product and project management, digital ethics in FinTech and the importance of diverse thought in product design.

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Credit Union Times

Member engagement has never been more critical, especially as we head into an uncertain economy. Both lending and consumer spending is slowing, and credit unions may soon find themselves in a post-apocalyptic Thunderdome, battling against big banks and digital disrupters to keep and attract members. (Welcome to the Thunderdome.)

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Breaking Banks 

Amber Buker speaks with Parker Graham, CEO of Finotta, a fintech helping banks personalize their mobile experiences with financial journeys that take the friction out of cross-selling. 

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Startland News

‘How a startup becomes a superstar’: Finotta launches real-time podcast as KU freshman gets inside the mind of its founder

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The Tech Tribune

An exclusive Tech Tribune Q&A with Parker Graham (founder and CEO) of Finotta

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The Tech Tribune

2022 Best Tech Startups in Overland Park

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Fintech Global

Fastest growing mobile banking personalization platform Finotta collects seed round

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Startland News

How Finotta emerged from 2020’s perils with a leap of faith, $3M investment banked

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Business Journals -
KC Inno

Finotta's $3M seed round will 'turbo charge' sales process

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The Buzz on Business Podcast

Listen in as Parker Graham tells podcast host Ryan Gabriel his best stories and top entrepreneurship advice

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Kansas City Business Journal

Pipeline fellow helps smaller banks compete with bigger players

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Startland News

Destiny launches full-brand pivot to ‘Finotta’, expanding from debt solution to banking API platform

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Kansas City Business Journal

Oklahoma bank with $12.5B in assets goes from client to investor in OP fintech

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