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Finotta uses gamification to increase banks’ user engagement


The embedded fintech says its personalized financial guidance platform has helped boost user engagement on banks’ mobile apps, with sessions averaging 13 minutes per month.

Digital banking has revolutionized how people plan and interact with their finances by making various products and services accessible online. Using innovative technology from fintechs, financial institutions cross-sell services and enhance customer relationships while gaining deposits in the process.

Finotta, a provider of embedded fintech for digital banking, recently announced that Personified, its personalized financial guidance platform, has substantially increased user engagement compared to other mobile banking apps — averaging 13 minutes per month. 

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