The embedded fintech says its personalized financial guidance platform has helped boost user engagement on banks’ mobile apps, with sessions averaging 13 minutes per month.

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Digital banking has revolutionized how people plan and interact with their finances by making various products and services accessible online. Using innovative technology from fintechs, financial institutions cross-sell services and enhance customer relationships while gaining deposits in the process.

Finotta, a provider of embedded fintech for digital banking, recently announced that Personified, its personalized financial guidance platform, has substantially increased user engagement compared to other mobile banking apps — averaging 13 minutes per month. 

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