Episode #003 - 39 mins

Startup School: How to Lead a Marketing Team with Destinee Day-Cassidy

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“Learning (no matter what topic it is) grows you in some capacity and can be applied towards anything you do.”

- Destinee Day-Cassidy

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In this episode

Each episode of Startup school will highlight one of the many talented leaders of Finotta, and they will show you how to lead a team or organization of your own. They will break down the strategies, lessons, and thought processes behind what they do so that you can get a better understanding of how the fintech world is operating.

 

In this Startup School episode, we will talk about marketing with Finotta’s Head of Marketing, Destinee Day-Cassidy. This episode is broken down into three parts: how to get started in marketing, how to become a leader of a small team or even just a team of one. And finally, we will talk about how to scale and grow your marketing team. This is a jam-packed episode with lots of valuable information, so if you are a marketing leader looking to gain some quality insights, grab a pen and paper.

Resources:

Articles:

Indeed.com

Follow Destinee on LinkedIn here.

Learn more about Finotta.

Transcript:

0:00-00:53

00:53-04:44

04:44-07:38

Destinee provides background.

What chapters or topics would Destinee emphasize if she was a marketing professor at a univeristy?

What are the soft and hard skills that someone should have to succeed in marketing early on in their career? Answer: empathy and constantly learning.

07:38- 10:53

How to rise the ranks in marketing.

10:53- 15:35

What is it like when you first become the Head of Marketing and are a team of one? How do you manage your time?

15:35- 20:33

How do you avoid burnout?

20:33- 22:36

How do you create a marketing strategy/playbook? Foundation work, awareness, lead generation.

22:36- 26:18

What to look for when hiring and scaling your marketing team. How to know when to hire more people are when to do it yourself?

26:18- 29:12

The changing roles that come with leadership do more of the seemingly "boring" tasks.

29:12- 30:53

Destinee's top 3 lessons for leadership.

30:53- 34:14

What is the best attribute for a marketing leader to have in regards to leading by example? Answer: flexibility.

34:14- 35:51

Is there anything that Destinee is particularly excited or nervous about as the Finotta marketing team grows?

35:51- END

Destinee's final words of wisdom on how to lead a marketing team.