Avoiding the Competitive Thunderdome
Member engagement has never been more critical, especially as we head into an uncertain economy. Both lending and consumer spending is slowing, and credit unions may soon find themselves in a post-apocalyptic Thunderdome, battling against big banks and digital disrupters to keep and attract members. (Welcome to the Thunderdome.)
OK, so there may not be any steel-caged matches, but credit unions must reimagine their current mobile banking apps – and it starts with understanding what members really want.
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