Member engagement has never been more critical, especially as we head into an uncertain economy. Both lending and consumer spending is slowing, and credit unions may soon find themselves in a post-apocalyptic Thunderdome, battling against big banks and digital disrupters to keep and attract members. (Welcome to the Thunderdome.)

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OK, so there may not be any steel-caged matches, but credit unions must reimagine their current mobile banking apps – and it starts with understanding what members really want.

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