Finotta, which claims to be the fastest-growing player within mobile banking personalisation, has scored $3m in seed funding.

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The round was led by several unnamed strategic investors based in the US.

With the burst of funds, the FinTech company hopes to reach more than 200,000 users by spring 2022. As part of this effort, Finotta plans to enhance the customer and user experience and grow the size of the team.

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Finotta was built to help mobile banking applications increase revenue, engagement and financial wellness through personalisation capabilities. Its predictive software determines the financial journey of a retail customer, supports them through their journey and finds banking solutions that can save them money, increase their net worth and improve their financial health.

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It takes a user-first approach to product development, powered by direct user feedback, to provide consumers with tools they want.

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