Empowering FIs

The discontinuation of Mint is undoubtedly an opportunity, but it also signals a threat. Intuit, by way of Credit Karma, is coming after banks’ customers.

With agility, financial institutions can deliver speedy service, personalized experiences, and innovative solutions. Learn why rapid adaptability, cross-functional collaboration, and digital excellence are essential for thriving in this ever-evolving landscape.

In the first 24 hours of Personified's launch to First United customers, 120 users clicked through to the account-opening page, intending to open a savings account. That number rose to 400 after 30 days.

So, what's the deal with AI? AI is here and if adopted correctly, it can be a real game changer for your institution. Let me tell you about the ways AI is already affecting banking and what your FI can do to get started.

The embedded fintech says its personalized financial guidance platform has helped boost user engagement on banks’ mobile apps, with sessions averaging 13 minutes per month.

How do we bridge the “Humanology Gap” in banking? This gap is the difference between the people that we have working for us today and the technology we need to be able to deploy for our customers tomorrow. In a world with dinosaur stacks and “we’ve always done it this way” mentalities, it can be a struggle and cause issues with onboarding new technology if you’re not careful.

Picture this: A marketing email arrives in your inbox and begins with “Dear [Your Name].” Does this catch your attention, or do you automatically put it in the trash? The era of superficial personalization is over.

In an age where customers are fully digital, how do you increase those cross-sells and upsells in an environment your customers spend little to no time? That, my friends, is the right question to ask those vendors.

Did you know that your digital branch is no longer a sunk cost? It presents a golden opportunity for community banks and credit unions to thrive and become highly profitable.

'No Spend January' CAN be a one-month challenge, but it can also be the first step toward a lifetime of improved financial well-being. Encourage and support your customers in January and beyond.

Gen Z lives in the digital realm, and so should your financial solutions. It's time to equip them with the tools and knowledge they need for financial success right at their fingertips.

Say goodbye to paperwork and hello to automated onboarding. Dive into the world of technology-driven customer integration.

Bankers are under tremendous pressure to find ways to attract and keep deposits on their balance sheet. One way for them to do so is by strengthening existing digital banking platforms to shift away from personal financial management tools, or PFMs, to personalized financial guidance, or PFG.

Compliance isn't a hurdle; it's an opportunity. The future of finance is secure, efficient, and customer-driven.

We’re witnessing institutions across the nation excel at attracting new deposits. However, the real test lies in retaining these funds. The secret? Create deeper relationships with customers, offering additional services and personalizing their banking experience.

Nearly 40% of millennials and Gen Z say they will leave their bank or credit union because of a lack of technology. This is your wake-up call, and it’s time to answer.

ROI isn’t just numbers; it’s about impact! From risk management to scaling, we’ve got your roadmap to financial landscape success.

Neobanks - friend or foe? What if I told you it was actually both. A recent FinXTech survey from bankers listed Neobanks as one of the most significant threats facing banks and credit unions. Why are they so scary? Because with zero branches and low overhead, they are incredibly good at taking away customers and their dollars!

Experiential marketing isn't just for big names; it's about creating communities. Imagine your local bank or credit union hosting engaging events or live sessions. It's all about connecting deeply with your community.

You’ve spent millions of dollars and hours bringing in new SMB deposits this last quarter…but how do you retain them?