Personalized Engagement

The discontinuation of Mint is undoubtedly an opportunity, but it also signals a threat. Intuit, by way of Credit Karma, is coming after banks’ customers.

The embedded fintech says its personalized financial guidance platform has helped boost user engagement on banks’ mobile apps, with sessions averaging 13 minutes per month.

In an age where customers are fully digital, how do you increase those cross-sells and upsells in an environment your customers spend little to no time? That, my friends, is the right question to ask those vendors.

Combining football and deposit rate incentives!? Is this heaven!?
Shoutout to Danielle Milner at Community FInancial CU for this insane play tying deposits to their community’s love for the hometown Detroit Lions, creating a win-win for both the team and their members.

'No Spend January' CAN be a one-month challenge, but it can also be the first step toward a lifetime of improved financial well-being. Encourage and support your customers in January and the year beyond.

Bankers are under tremendous pressure to find ways to attract and keep deposits on their balance sheet. One way for them to do so is by strengthening existing digital banking platforms to shift away from personal financial management tools, or PFMs, to personalized financial guidance, or PFG.

Customer data is the puzzle, and personalized action is the solution. Explore how banks are breaking down data silos, employing advanced analytics, and delivering customized insights that guide individuals toward improved financial well-being.

Gen Z and Millennials are reshaping the financial landscape. Don't risk losing customers due to a lack of innovation.

We’re witnessing institutions across the nation excel at attracting new deposits. However, the real test lies in retaining these funds. The secret? Create deeper relationships with customers, offering additional services and personalizing their banking experience.

What's your financial identity?In our latest edition of #FinottaFinfluencers, Marla Sofer challenges the traditional notion of reducing our financial worth to mere credit scores, urging us to align our money with our personal values and life goals. Discover why your financial identity is a rich tapestry of your dreams, fears, and values.

Start competing with big banks and serve your users in new and exciting ways right in your digital channel.

From harnessing the power of AI to enhancing empathy-driven customer interactions, learn how financial institutions can revolutionize the way we do everyday banking. Join us as we explore the intersection of technology, empathy, and customer-centricity in the future of banking.

Small businesses are more than just scaled-down versions of large corporations. Their financial needs are unique and require a tailored approach to mobile banking.

As the financial services industry evolves, hyper-personalization has become a strategic imperative for banks and credit unions. Don't miss out on the hyper-personalization revolution – explore our latest insights now!

With Intuit’s announcement that they are shutting down their PFM tool, Mint, to focus on Credit Karma, many users are left wondering where to go now. Discover the strategic moves in the world of personal finance and how Finotta becomes a key player in this transformative journey.

Compete or collaborate?Chad Miller, President and CEO of Southwest Louisiana Credit Union, joins our #FinottaFinfluencers series to weigh in on the debate and share insights into the unique position credit unions hold in the financial industry. Discover why prioritizing community impact and embracing innovation is the key to success for credit unions in a competitive market.