Personalized Engagement

The discontinuation of Mint is undoubtedly an opportunity, but it also signals a threat. Intuit, by way of Credit Karma, is coming after banks’ customers.

The embedded fintech says its personalized financial guidance platform has helped boost user engagement on banks’ mobile apps, with sessions averaging 13 minutes per month.

In an age where customers are fully digital, how do you increase those cross-sells and upsells in an environment your customers spend little to no time? That, my friends, is the right question to ask those vendors.

Combining football and deposit rate incentives!? Is this heaven!?
Shoutout to Danielle Milner at Community FInancial CU for this insane play tying deposits to their community’s love for the hometown Detroit Lions, creating a win-win for both the team and their members.

Bankers are under tremendous pressure to find ways to attract and keep deposits on their balance sheet. One way for them to do so is by strengthening existing digital banking platforms to shift away from personal financial management tools, or PFMs, to personalized financial guidance, or PFG.

Gen Z and Millennials are reshaping the financial landscape. Don't risk losing customers due to a lack of innovation.

We’re witnessing institutions across the nation excel at attracting new deposits. However, the real test lies in retaining these funds. The secret? Create deeper relationships with customers, offering additional services and personalizing their banking experience.

Start competing with big banks and serve your users in new and exciting ways right in your digital channel.

With Intuit’s announcement that they are shutting down their PFM tool, Mint, to focus on Credit Karma, many users are left wondering where to go now. Discover the strategic moves in the world of personal finance and how Finotta becomes a key player in this transformative journey.