Personalized Engagement

The discontinuation of Mint is undoubtedly an opportunity, but it also signals a threat. Intuit, by way of Credit Karma, is coming after banks’ customers.

Personal customer service and experience should not end after a customer walks out of the branch front door. Read about how Finotta is looking to fix that.

The embedded fintech says its personalized financial guidance platform has helped boost user engagement on banks’ mobile apps, with sessions averaging 13 minutes per month.

Banking at the Speed of NOW! In a world that craves instant gratification, banks are adapting in various ways to meet user needs. It's not just about banking; it's about delivering an experience that matches the pace of the modern user.

Users want it all: a tech-savvy mobile app and the personal touch of in-branch service. The challenge for community banks and credit unions? Creating an omnichannel experience that brings both together. It’s about more than convenience – it’s about building relationships and loyalty.

Implement strategies like location-based offers through geofencing, online appointment scheduling to reduce wait times, and interactive ATMs for complex transactions. These digital tools not only enhance customer convenience but also make your branches more appealing. It’s time to turn clicks into bricks and redefine how your customers engage with your institution.

Don't just collect data, predict customer needs with machine learning and predictive analytics. Offer educational content that aligns with your customers' life stages and goals.

In an age where customers are fully digital, how do you increase those cross-sells and upsells in an environment your customers spend little to no time? That, my friends, is the right question to ask those vendors.

Believe it or not, users currently spend less than 1 minute per month in their banking app. How can we drive revenue and strengthen customer relationships when we barely have their attention?

Combining football and deposit rate incentives!? Is this heaven!?
Shoutout to Danielle Milner at Community FInancial CU for this insane play tying deposits to their community’s love for the hometown Detroit Lions, creating a win-win for both the team and their members.

Small businesses deserve financial partners who understand their unique challenges. Community banks and credit unions are answering the call, embracing innovation, and becoming indispensable allies in the digital age. Together, we're forging a brighter path for SMBs!

Traditional Voice of the Customer (VoC) programs have long been the go-to approach for gathering customer feedback. However, in B2B2C models where there is an intermediary between the startup and end-users, it becomes crucial to focus on the Voice of the User (VoU).

'No Spend January' CAN be a one-month challenge, but it can also be the first step toward a lifetime of improved financial well-being. Encourage and support your customers in January and the year beyond.

By combining personalized guidance, engaging gamification, and seamless digitized support, banks can empower their customers to improve their financial health while also driving your FI's bottom line.

Bankers are under tremendous pressure to find ways to attract and keep deposits on their balance sheet. One way for them to do so is by strengthening existing digital banking platforms to shift away from personal financial management tools, or PFMs, to personalized financial guidance, or PFG.

Customer data is the puzzle, and personalized action is the solution. Explore how banks are breaking down data silos, employing advanced analytics, and delivering customized insights that guide individuals toward improved financial well-being.

Despite the challenges posed by tech giants entering the financial sector, community banks and credit unions can leverage their strengths to compete effectively by focusing on 4 key elements.

It's not about moving money; it's about moving people. Explore how a culture of empathy and innovation transforms digital banking, creating meaningful stories and improving lives.

Gen Z and Millennials are reshaping the financial landscape. Don't risk losing customers due to a lack of innovation.

We’re witnessing institutions across the nation excel at attracting new deposits. However, the real test lies in retaining these funds. The secret? Create deeper relationships with customers, offering additional services and personalizing their banking experience.