“Learning (no matter what topic it is) grows you in some capacity and can be applied towards anything you do.”
- Destinee Day-Cassidy
In this episode
Each episode of Startup school will highlight one of the many talented leaders of Finotta, and they will show you how to lead a team or organization of your own. They will break down the strategies, lessons, and thought processes behind what they do so that you can get a better understanding of how the fintech world is operating.
In this Startup School episode, we will talk about marketing with Finotta’s Head of Marketing, Destinee Day-Cassidy. This episode is broken down into three parts: how to get started in marketing, how to become a leader of a small team or even just a team of one. And finally, we will talk about how to scale and grow your marketing team. This is a jam-packed episode with lots of valuable information, so if you are a marketing leader looking to gain some quality insights, grab a pen and paper.
Resources:
Articles:
Indeed.com
Follow Destinee on LinkedIn here.
Learn more about Finotta.
Transcript:
0:00-00:53
00:53-04:44
04:44-07:38
Destinee provides background.
What chapters or topics would Destinee emphasize if she was a marketing professor at a univeristy?
What are the soft and hard skills that someone should have to succeed in marketing early on in their career? Answer: empathy and constantly learning.
07:38- 10:53
How to rise the ranks in marketing.
10:53- 15:35
What is it like when you first become the Head of Marketing and are a team of one? How do you manage your time?
15:35- 20:33
How do you avoid burnout?
20:33- 22:36
How do you create a marketing strategy/playbook? Foundation work, awareness, lead generation.
22:36- 26:18
What to look for when hiring and scaling your marketing team. How to know when to hire more people are when to do it yourself?
26:18- 29:12
The changing roles that come with leadership do more of the seemingly "boring" tasks.
29:12- 30:53
Destinee's top 3 lessons for leadership.
30:53- 34:14
What is the best attribute for a marketing leader to have in regards to leading by example? Answer: flexibility.
34:14- 35:51
Is there anything that Destinee is particularly excited or nervous about as the Finotta marketing team grows?
35:51- END
Destinee's final words of wisdom on how to lead a marketing team.