The Next Generation
Explore Gen Z and Millennial customer financial behaviors, preferences, expectations from financial services, and valuable insights on adapting products and marketing strategies to appeal to these tech-savvy and socially-conscious demographics.
ABA Banking Journal: A popular budgeting app is going away. Banks can step up and fill the gap
The discontinuation of Mint is undoubtedly an opportunity, but it also signals a threat. Intuit, by way of Credit Karma, is coming after banks’ customers.
Is the Deposit Gap an opportunity or a problem??
It's clear that with the right mindset and strategies, financial institutions can turn this gap into a golden opportunity. By blending tradition with innovation and embracing technology while maintaining a personal touch, banks can create a financial future that benefits everyone.
Empowering Gen Z: The Key to Financial Literacy
Dive into the world of tech-driven apps, online platforms, and social media engagement. Get ready to lead the next generation to financial greatness!
Finfluencers: The Future of Financial Advice
Explore the world of Finfluencers on TikTok and their impact on shaping financial advice for Gen Z. Uncover the concerns surrounding reliability, and how banks are responding to this dynamic shift.
Generational Financial Trauma: A Millennial Perspective
Explore the multi-faceted nature of generational financial trauma and the role financial institutions can play in fostering holistic healing. It's time to collaborate, advocate for systemic changes, and contribute to a more resilient and empowered community.
Influencer School: Leading the Charge in Shaping the Future of Influence
Dive into how a university in Ireland is shaping the future of influencer marketing to tackle authenticity, transparency, and ROI challenges in the influencer game. Get ready for influencers who truly get your brand!
Losing Gen Z and Millennials due to Lack of Innovation
Nearly 40% of millennials and Gen Z say they will leave their bank or credit union because of a lack of technology. This is your wake-up call, and it’s time to answer.
Meeting the Expectations of Gen Z and Millennial Customers: What Banks Need To Know
Start competing with big banks and serve your users in new and exciting ways right in your digital channel.
Pop Quiz, Hot Shot! Do You Know Your Gen Z & Millennial Customers Top 5 Financial Concerns?
Banks need to understand the current concerns and ensure they are providing the appropriate tools and resources that matter to their customers the most.
Redefining Banking: A Gen Z & Millennial Perspective
Gen Z and Millennials are rewriting the rules. Digital banking, personalized experiences, and a dash of social responsibility define the new era. Welcome to the future of banking...
The Ethical Imperative: What Matters to Younger Generations
From attracting younger customers to creating positive impacts, this is the future of finance. Discover why ethical banking matters and how it's changing the financial landscape.